Kigurumi: Current Japanese fashion trends

Forget haute couture and catwalk fashion shows – in Japan, the place to go to find the current hot fashion fads is the streets. Fearless, innovative and imaginative Japanese teenagers and young adults lead the way when it comes to dictating trends, and the designers and manufacturers are left to follow in their wake in this society where fashion is more multi-layered, quirky and diverse than anywhere else in the world.

The hub of Japanese fashion is the area around Harajuku train station in Tokyo, which has given its name to a whole fashion genre, encompassing an ever-evolving list of sub-cultures. Hang out in Harajuku and you will see it all, both in and out of the stores, from traditional kimonos worn by white-faced geisha look-alikes to Gothic and hip-hop, and Kigurumi (dressing up in anime costumes). The range on offer would even make the flamboyant rock star Lady Gaga fade into the background!

The over-riding theme in Japanese street fashion can very evidently be summed up in one word – ‘cute’. This is hardly surprising in the country that spawned Hello Kitty and a host of adorable animal costumes. Kigurumi animal and character suits are obviously hugely popular as part of this frenzied fashion scene, and tame enough to be increasingly adopted by less daring Americans, Brits and Europeans.

Japan undoubtedly puts the fun into fashion with a capital ‘F’, but to emulate the Japanese trends one has to study up and become a bit of a fashion fundi. Mixing and matching is okay, but only within the bounds of the sub-culture you choose.

One of the biggest trends currently finding fashion favour in Japan is the Lolita look, which sticks to the cutesy theme, but with a variety of overtones, all reminiscent of the fictional English boarding school St. Trinians (created by cartoonist Ronald Searle, who spent time in a Japanese POW camp during WW2), which satirised posh British boarding schools. Followers of this fashion all stick to the basics: knee-length schoolgirl socks, short, full skirts puffed up with petticoats, and lacy, ruffled blouses, accessorised with boots, pretty purses and parasols. Some go Gothic, choosing dark colours and religious reliquaries as jewellery. Others mix in punk influences, or go pretty in pastels with buttons and bows. Lolita is not just for girls – boys can adopt the look too with knee-length pants and top hats, offset with lacy cuffs.

Another big trend is to follow one of the incarnations of a look known as Visual Kei – all grounded in androgynous extravagant outfits, thick make-up and unusual hairstyles, inspired by Western-style glam rock. Piercings are peculiar to the look, especially the sub-set of Angura Kei, which demands black clothing accessorised with spikes and chains. There are new versions of Kei too, sticking to the cute theme – inspired by ageless fairytales.  Dolly Kei and Fairy Kei require pastel rainbow shades, vintage clothing and pretty accessories.

It’s all bizarre, but rather beautiful, still being eagerly discovered by a world hungry for unique new looks.

 

It’s Glitter Time

Having come full circle with the e-world of online shopping the young mommas of the nation are nowhere slow in seeking out the best spots to shop goodies for their kids, online. The ever increasing demand and popularity of online shopping has smitten one and all. From the glam divas to the super models, there is no one who does not have an account in one of those promising website pages that lead you through a sumptuous fashion gala.  Well, the mommies of today are not going to be left behind then!

The tide of kids online shopping in India has brought the best leading companies from the country to indulge this new group of clientele with the best from the fashion world. The top brands and the top fashion houses along with some of the country’s most fames designers are not underestimating the little dolls and kings that form the yet-not-fully explored fashion charm of the style biz. These toddlers have something to demand for on every occasion. Their fashionable moms and their suave fathers bring their little ones in a compass of style and chic clothing. The world of accessories is what has brought kids fashion a whole new arena of possibilities.

These tiny divas make their wardrobes sites of designer wear and luxury. Kids’ jewelry has come to be defined from some of the leading names in the fashion biz and they all demand constant renovation of theme and patterns since every child’s imagination is a whole new world in itself. For the nature lovers it’s the palm trees and the bunnies. For the adventurous there are glow bands and arrow signs. The skulls and the metal demons never go out of fashion for the boys. The girls love their floral escapes along with multicolored stones that form the classic elegance of charm bracelets.

Kids’ jewelry explores something more than metal and stones. It explores the varied facets of emotions. From teenage love to the first step of a new born jewelry has become an act of celebration. The idea of friendship is elevated with special locates that engrave the names of two best friends. Love does not get any sweeter that four clover leaf petal earrings that don the enigma of a growing girl. The idea of courage is strengthened with leather strapped bracelets and silver embossed designs. The articulation of childhood is simmered through designs that speak of fairytales and glory myths.

The kids today want something more than just their simple tees and cargo shorts or their puffed frocks or dividers. They need something to express and channel their creativity and they also need something to adorn their bodies with and share the love of jewelry with their friends. It is no longer an additional piece in a wardrobe, but jewelry has now become a matter of statement, a voice that is by large filled with fun and frolic and allows your child to become an expression of who or what she is.

 

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